Back in 2017 I visited my local Target to check out their new and hotly anticipated Goodfellow & Co. clothing line catering to a more stylish crowd of men.
I haven’t been to Goodfellow & Co. since it launched, which was also when I wrote this original review over 5 years ago.
I was curious about what they’re offering these days and so I decided to check out the website to see what’s new. Of course I had to pay a visit to my local Target and try on the latest pieces in Goodfellow & Co.’s collection as well.
Where Style & Fit Are Always in Good Company
Before jumping into the review, you can also check out my Target Style Summer Try-On and whether or not I believe Goodfellow & Co. is a good fit for shorter guys. Spoiler: today some of their garments are surprisingly more appropriately fitting for men 5’4″-5″7. Keep reading to find out more.
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“Where style & fit are always in good company”
It’s evident what they’re going for by reading their tagline. The first thing I noticed from the advertising and branding was a focus on fit with an emphasis on neutral colors like navy, gray, olive, burgundy and cream.
You won’t find any bright, trendy, neon colors here. Some would say it’s rather boring. Others would say it’s a smart move. Personally I think it’s smart to stick with the neutrals and foundational wardrobe pieces.
You can find everything from button downs to chinos, denim, jackets, messenger bags, sweaters and even shoes/boots. As for the fit, they’ve got a selection of slim to athletic and straight to skinny for their chinos and jeans.
There are also some slim/straight in-between options as well. Many of their jackets are standard fit. They have all the casual essentials you would need.
Goodfellow & Co. Review 2023 Update
It’s safe to say that the more things change, the more they stay the same—which can be a good thing, but I was also surprised by some things. In this section, I’m going to share what I now think of Target’s affordable menswear line.
This update includes new items that I tried on in the fitting rooms as well as my hand-picked selects for 2023 and beyond.
Goodfellow & Co. Try-On 2023
I went to my local Target and it’s like nothing has changed. Everything is still as it was 5 years ago, except some of the styles have changed a bit.
A Word on Sizing
First off, I have something to say about their current sizing. They have normal sizes (cool), Mens Big (alright), Mens Big and Tall (okay..), and Mens Tall (hmm…), but what about the shorter guys?
As always shorter men under 5’8″ are still getting shafted and left in the dark by the mainstream fashion, it’s highly disappointing. Their shortest inseam for jeans, chinos and pants are 30″, which for me, standing at 5’6” are a good 2 inches too long. 27” and 28” inseam is more ideal for my frame, non-cuffed. With 30” inseams, I will always have to cuff them.
That said, standing at 5’6″, while their pants are a no-go for me, their tops and particularly the outerwear surprised me… in that the fits of these were pretty solid.
Now let’s get into the try-on.
1. The Perfect T-Shirt
Goodfellow & Co’s The Perfect T-Shirt is hands down the cheapest tee I’ve come across, even cheaper than the Uniqlo Supima Cotton Tee back when it was $9.90 a few years ago. It’s since gone up to $19.90, while Goodfellow & Co. manages to keep their at $6, which is pretty crazy.
The quality is pretty decent too. At $6, it’s perhaps the best value tee I’ve come across. The fit (size small) isn’t the best on my frame though. The length is a bit long for my taste and the armholes are a bit high, riding up my armpits which isn’t the most comfortable.
For some guys it might be an ideal fit though. I’m wearing a pair of their casual fit tapered jogger pants which clearly are too long for me as they’re scrunching up at the bottom. Not my ideal joggers.
2. Denim Trucker Jacket
Now here’s a denim jacket that gets a perfect 10 across the board. I was probably most impressed with this denim jacket out of everything I tried on. The size small surprisingly fit me nearly flawlessly. The shorter cropped length of the jacket is clutch. Plus they get bonus points for the versatile, classic blue wash. It’s on trend, but also a timeless piece.
Goodfellow & Co.’s denim jacket is possibly the best denim jacket I’ve ever tried on from the style to the fit. Not to mention the incredible stretch. Most denim jackets are so stiff that it’s uncomfortable to wear and not very functional, but this jacket lets you have full range of motion. I highly recommend this jacket and might have to pick it up on my next visit.
3. Fleece Sweatshirt
I really like the fit of this fleece sweatshirt from Goodfellow & Co’s line. I got size small and it’s got a slightly oversized, stylish look which I’m really digging. It’s more relaxed and super comfortable too. I’m sure it would shrink in a wash and dry cycle, but I actually like the size as is.
Price: $20.00 ($15.00 on sale)
It comes in 8 clean colors and sizes from S-XXL, catering to big and tall men as well. This would make for a perfect mid-layer underneath my jackets as you will see in the next few garments I tried on. It’s a steal at $15 on sale. I may have to return to pick this one up for the cooler seasons.
4. All in Motion™ Reversible Windbreaker Jacket
This color blocked windbreaker jacket from their in-house All in Motion™ line is dope. The two tone, navy and orangish, brown color pairs so nicely. These are the perfect autumn colors. It’s certainly stylish and on-trend for 2023. Initial impressions: I was quite surprised at how sweet the fit is, even the sleeves!
This is a size small. I didn’t flip the jacket inside out to display the fleece, but I’m sure it makes the jacket look even cozier. It’s really warm though as it’s insulated with that fleece lining. This is another item that I’d consider picking up, especially at the sub $50 price point, a steal for a jacket like this.
5.Faux Fur Sherpa Jacket
Just like the windbreaker above, I was impressed with the fit of this ultra-comfortable sherpa jacket. Yeah, it’s as soft as it looks too; literally like you’re being bear hugged, minus the suffocation. The navy color blocking details on the back, the pocket detail and blue trim is a nice touch.
I couldn’t find this exact sherpa jacket on the website, but I did find some similar alternatives with the same material and slightly different design with the button pocket instead of the zip pocket. This jacket is worth a look if you want to keep warm and still look good in those colder months.
6. All in Motion™ Softshell Jacket
Here’s another All in Motion™ product from Goodfellow, the softshell jacket. This one’s in beige, but it also comes in versatile navy, heathered gray and black too. The lining is made with 30% recycled polyester, not bad.
As for the fit, again it looks pretty good on my frame like all of their other outerwear. This jacket’s a bit longer in the sleeves though, but it’s not long to the point that it’s sloppy. This is another jacket I would pick up if I didn’t already have 30+ jackets already.
7. All in Motion™ Long Sleeve Performance T-Shirt
This would make for a fantastic workout shirt that actually doesn’t look half bad to be worn as a standalone piece casually throughout my day. Comes in 8 versatile colors. Runs a little long in the body and the sleeves, but it’s about par for the course with Goodfellow & Co.’s line when it comes to my 5’6″ frame.
Again, it’s a part of their All in Motion™ products which is all about functional pieces that are meant to move with you and can be worn at the gym or casually lounging around. This is an all around solid piece.
There you have it for my updated try-on. Towards the end of the article you can see the original try-on from over 5 years ago and see how they compare from then till now.
8. Phillip Twin Gore Sneakers
Granted it’s lower quality. If you’re looking for a pair of beater sneakers to wear for a season or two, these would be it.
And now let’s get my curated selects!
My Goodfellow & Co. Selects for 2023
Here are a handful and some of my selects for fall/winter in Goodfellow & Co.’s current lineup. Some are seasonal pieces like the puffer jacket and parka while others are mainstays that have been in their collection from the beginning like the slim and skinny jeans and trucker jacket.
- Trucker Jacket – $39.99
- Perfect T-Shirt – $6.00
- Slim Fit Tech Chinos – $29.99
- Slim Fit Chinos – $25.00
- Skinny Fit Chinos – $25.00
- Skinny Fit Tech Chinos – $29.99
- Tapered Tech Jogger Pants – $29.99
- Work Boot – $39.99
- Slim-On-Sneaker – $19.99
- Waterproof Duck Boot – $49.99
- Vintage Sneakers – $32.99
- Flannel Shirt – $22.00
- Slim Fit Jeans – $32.99 ($28.00 on sale)
- Skinny Fit Jeans – $32.99 ($28.00 on sale)
- Arctic Puffer Jacket (Parka) – $89.99
- Lightweight Puffer Jacket – $34.99
- Lightweight Diamond Quilted Vest – $24.99
- Ripstop Rain Jacket – $34.99
- Sherpa Glove Faux Fur Jacket – $39.99
» You Might Like: American Eagle Review & Try-On Haul (Read Before Buying).
A Word on Pricing
The prices at Goodfellow & Co. have stayed exactly the same as 5 years ago. Seems like prices haven’t risen with inflation at Goodfellow & Co., unlike most other DTC retail brands. It’s much welcome in an economy where everything from gasoline to sushi have been climbing exponentially.
And so they’re highly affordable right now and even more of a steal when it comes to high-value, modern apparel that manages to be classic and timeless, with a great price to performance.
Goodfellow & Co. Original Try-On
Here are all of the items I tried on 5 years ago when Goodfellow & Co. first opened and so you can see my initial thoughts on the brand and how their current offering compares to when they launched.
I made way to the men’s section and found the Goodfellow & Co. collection prominently displayed. After browsing for a few minutes, I quickly spotted a few pieces that stood out to me. I took ’em to the fitting room and tried ’em on. Here are my thoughts.
1. Canvas Field Jacket
Price: Out of Stock
It’s kinda nice. The size small fit is alright for my height. An XS size would be much better, though. It’s a bit light for a fall jacket. I’d want a little extra lining for a field jacket. No where near the quality of my Peter Manning field jacket, but I wouldn’t expect for it to be given the price.
2. Insulated Bomber Jacket
This bomber jacket is made of a 100% poly, shell filling and lining. I really like the fit. It looks quite good. I’d say it’s a mid-weight making it perfect for fall. It’s also water resistant. At the price point it’s a steal.
3. Long Sleeve Henley T-Shirt
This 100% cotton long sleeve henley fits well in the body, shoulders and arms, but as expected is way too long in the sleeves and overall length.
It feels like J.Crew Factory quality, but a better deal. Though with JCF sales you may be able to snag a henley for about the same price.
4. Fleece Vest
I can’t seem to find the fleece vest on the website, but I also like the quilted puffer vest. If you know me then you know that a light vest is one of my favorite layering pieces for the fall.
This particular vest fits pretty well and is quite affordable. In fact, the price has gone down from $24.99 5 years ago.
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5. Shawl Pocket Cardigan
The deep charcoal chunky Knit cardigan sweater may be my favorite piece. It looks great and fits comfortably. No surprise that the sleeves are a bit long of course (short man problems).
Price: $34.99 (currently on sale for $30)
The length actually isn’t bad. I love the collar and the pockets and it doesn’t feel cheap. It’s made of 60% cotton, 40%nylon. For the price, it’s a bargain compared to other options out there. Perfect for fall/winter as a stylish layer.
6. Dark Wash Jeans
The slim fit dark wash jeans fit well and feels great. I particularly love jeans with stretch and this pair has a lot of stretch. Unfortunately, but unsurprisingly 30 length inseam is the shortest they’ve got, which is too long for me.
Price: $32.99 (currently on sale for $28)
I have to double cuff or take ’em to a tailor. Overall though, I love the way they look and feel. Would definitely pick up a pair if I was in the market.
7. Hennepin Chino Pants
Again, the slim chinos fit well and like the jeans have a nice stretch to them, with a similar issue being the length. They’re 98% cotton 2 spandex.
What I really like is the color selection. They even had olive and burgundy, two of my favorite fall colors prominently on display.
If you are 5’8″ or over, Target’s Goodfellow & Co. would be a good spot to shop for affordable clothes that fit well. Since they focus on fit and versatile color selection, I’d say it’s hard to go wrong here.
They don’t carry XS, so if you’re under 5’8″-5’7″ then it’s likely you’re SOL when it comes to a majority of Goodfellow & Co’s supply (especially the pants and joggers). If you ask me, it’s not really worth it to tailor clothes as cheap as this, you may as well invest in higher quality and brands that offer sizes closer to your fit.
That said, the outerwear and tops are surprisingly well-fitted for shorter guys, which is great. Their outerwear is actually my favorite thing about the line right now. I’m very impressed at the styles, fits and pricing.
All in all it’s a good selection. I would go here if I were in the market for some new gear. If I wanted to pick up some filler items that probably won’t last that many seasons of regular wear, but that’s what you get for the price you pay.
Even if you have to alter some things at a tailor, it would still be cheaper than alternatives, not that I would feel encouraged to tailor clothes at this price point.
As for durability of materials, I’m sure it’s the same as other fast fashion, maybe even a notch above the likes of H&M and Forever 21 and on par with Uniqlo. Can’t know for sure until you try.
One thing is for sure, the ridiculously low price point makes me wonder about their manufacturing. There’s a reason why it’s called fast fashion. Before you go, you can check out this related article covering a list of Target salvage stores. Hope that you got some value from this article and are officially in the know with Goodfellow & Co’s offering.
What are your thoughts on Target’s Goodfellow & Co.?
Let’s continue the discussion over in the Gentlemen Within Private Facebook Community.
Looking forward to seeing you in there.