Published: Mar 26, 2025
J.Crew is partnering with U.S. Ski & Snowboard to create a new lifestyle apparel line that captures the essence of mountain style. It’s a three-year collaboration that will feature elite American athletes and initiatives to support the broader ski community with a focus on après-ski fashion – featuring pullovers, loungewear, sweaters, and cold-weather accessories.
“J.Crew has a long-standing connection to alpine culture, and we are thrilled to build on that legacy through our partnership with U.S. Ski & Snowboard,” said Libby Wadle, CEO of J.Crew Group.
“With competitive snow sports continuing to grow in the American consciousness, we are proud to celebrate and share the inspiring stories of its athletes—both on and off the mountain—as they prepare for the Olympics next year. This partnership marks an exciting new chapter for J.Crew, and we look forward to bringing it to life.”
Drawing inspiration from ski and snowboarding history, the collection will showcase vintage-inspired designs with authentic touches like retro patches and logos. While Kappa remains the team’s technical gear sponsor for competitions, J.Crew will outfit athletes in stylish, comfortable clothing for off-slope moments.
“This marks an exciting expansion into the fashion and style space for U.S. Ski & Snowboard. We’re thrilled to partner with J.Crew, an iconic American brand that embodies timeless style and adventure,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard.
“This collaboration celebrates the spirit of U.S. Ski & Snowboard, blending sports lifestyle and fashion in a way that will inspire athletes and fans alike.”
“The opportunity to partner with U.S. Ski & Snowboard is a significant milestone for J.Crew, showcasing our strength and commitment to building a lasting presence in sports,” said J.Crew Group Chairman Kevin Ulrich.
“This collaboration deepens our connection to a community that shares our passion for style and storytelling while solidifying our ties to sport and the great outdoors.”
Key highlights of the partnership include:
- Storytelling that celebrates Olympic and World Cup athletes
- A focus on mountain lifestyle and adventure
- Designs that blend iconic American brand aesthetics
- Collection leading into the 2026 Milan-Cortina Olympics
The J.Crew x U.S. Ski & Snowboard collab aims to engage fans by connecting sports, lifestyle, and fashion through a distinctly American lens.
Drop a Line!