Published: Mar 29, 2025
Reunited and it feels so good. After a five year hiatus, Under Armour, Inc. and the National Football League are back at it again with a long-term partnership to supply players with on-field footwear and gloves.
Earlier this week, Under Armour has secured a multi-year deal as the official footwear and glove partner of the National Football League, marking a significant expansion of the brand’s presence in professional football.
The partnership centers on performance innovation and will allow Under Armour to display its logos on on-field equipment.
Key Benefits:
- Access to NFL media platforms and content distribution channels
- Rights to incorporate UA branding on official NFL footwear and gloves
- NFL support for Under Armour’s UA Next® youth development initiatives
This collaboration strengthens Under Armour’s long-standing commitment to football player development across all levels. The brand has been instrumental in advancing both tackle and flag football through specialized equipment and training resources.
“Some of the best players in the game are using Under Armour, and it’s great to know that there’s a new crop of talent coming in to continue that tradition,” said Baltimore Ravens All-Pro safety Kyle Hamilton, who endorses the brand.
Fellow UA athlete Justin Jefferson of the Minnesota Vikings added: “The Under Armour football family has been ingrained in my brain since I was a kid. The ‘Click-Clack’ commercials, the best players in the sport, the whole vibe about it — to me, there’s nothing else that compares.”
The partnership aims to enhance player performance while engaging current and future football fans worldwide. Under Armour was born on the football field, changing the way athletes performed on the field with its moisture wicking t-shirts. Now they’re back where they belong on the field with one of the greatest sports leagues in the world.
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